Google Bowling has erupted as a major concern in Internet Advertising in the recent times. It takes advantage of a situation which seems to be a loophole in the way Google penalizes sites that engage in Unnatural Link Building. Two of the ways in which Google determines that a link is unnatural are by analyzing the number of Backlinks that crop up and their relevancy. Engaging in Link Buying and Link Selling is also considered risky activity nowadays.
So, where is the loophole? The answer lies in analyzing what happens if your competitor places Backlinks to your site in the above manners categorized as risky? Google’s algorithms will then calculate that you have engaged in Link Spamming and levy penalties on your website by lowering its rank. Your competitor has then engaged in Google Bowling. It is not just a probability but a tactic which is successfully employed by many. Since most website owners are not aware of the term, they become easy prey. Google Bowling is also a headache for the SEO professionals as Search Engines aren’t readily revealing about the reasons when a website’s ranking goes down.
So, what is the way to safeguard your website against the threat of Google Bowling? Removing the links or requesting their removal is not exactly viable as you would be actually competing against a bot. The Top Internet Advertising Agencies prescribe another unique way of tackling this issue. They opine that instead of concentrating on removing the bad Backlinks, one should concentrate on increasing the meaningful and good Links. If your site has enough number of relevant links, then the ones that have malicious intentions will not be able to create an impression that you are Link Spamming. For example, a well known site or the site of a well known business won’t suffer just because there are few irrelevant Backlinks leading to it. Thus, concentrating on increasing the reputation of the website instead of engaging in a rat race with the Black Hats is a much better approach to safeguard against Google Bowling.
Local Internet Advertising is an effective way to counter the ill effects that Showrooming and ROPO have on online sales. As a beginner’s guide to Showrooming and ROPO, let us first define these two entities that pose a serious threat to the performance of Advertising. Showrooming is the practice where the user visits a retail shop and examines a product there. He then, will not make a purchase but search for the same product online and try to find a lower price in the online shopping sites. This lowers the results of advertising for the product done through the outdoor, print, TV, and radio media. ROPO stands for Research Online Purchase Offline. It is the practice of finding the details of the product on the net and making the actual purchase at the retail stores. Internet Advertising suffers losses due to this prevalent phenomenon. PPCs are the ones that suffer the most.
An excellent way of tackling the menace of Showrooming and ROPO is Local Internet Advertising. Local Internet Advertising involves placing Internet Ads for the retail shops and the products sold. It has of course become mandatory for every business to have an online presence. But in order to counter the effects of Showrooming and ROPO, it is important that the store also has an online sales outlet. Maintaining such sites are however tricky and thus only the Top Internet Advertising Agencies should be consulted for the same. A Local Internet Ad would draw consumers for both the retail store and the online store. Users searching for the product online, but intending to buy offline can be led to the nearby store through Local Internet Advertising. People visiting the stores, but intending to buy online can be led to the online store. Local Internet Advertising is especially important in countries like India where retail shops still have a prominent presence.
Contact the leading Internet Advertising Agency of India, MAD Advertising, to find lasting solutions to the problems that Showrooming and ROPO have on your business.
One of the opinions circulating in the Online Advertising circles is that Visual SEO Content is better than Written SEO Content. The question to be asked here is “What are the criteria which are being used for the judgment?” Because though it is true that visual content is far more attractive than written content, Internet Ads having more visual content do not always have better sales per click. Enticing a click is only the first step targeted by an Online Ad. If the click does not convert into actual buying, it is of little use to the business. What needs to be attained is a balance by which attractive visuals or graphics and written content can be put together.
Ads focusing more on the visual content often confuse the user on what the actual nature of the product or service is. Thus, the clicks often do not get converted into actual sales in which case the benefits of the attractive ad cannot be reaped. The Top Internet Advertising Agencies know that sacrificing written content in the favor of visual content may lead to a high traffic but is unlikely to generate sales on its own. Moreover, at a time when Mobile Internet Advertising is increasingly taking over Desktop Internet Advertising, focusing only on visuals may increase the confusion. The small spaces have to be utilized in a smart way, and thus most Mobile Internet Ads contain written content with the visuals in the background.
Attempts to decide whether visual content is more important than written content is a futile exercise as both of them are equally important for a successful Internet Advertising Campaign. The visuals and graphics create the attraction, leading the user to click on them, while the well written ad copies maintain the relevancy of the users who so.