SMO (Social Media Optimization) has become an important source of increasing one’s website traffic. With the increasing popularity of Social Media Platforms and the high amount of time that people spend there, ignoring such platforms is a big blunder. Since engaging users in the website is as important as its rank in the SERP, Social Media Platforms have a vital role to play.
The ways of pulling traffic to a site has undergone huge changes in the recent months. In addition to the sole objective of obtaining a first page rank, it is now an equal priority to be visible in the Social Media Platforms. One of the most important reasons for this change is the new way in which the users search for products and services. In the earlier times, users put up a simple search query in search engines and clicked whatever was visible in the first page. Thus, the only vital point was to be present in the first page results for the relevant keywords. However, the new age internet users are more interactive in their pursuit of the best available product or service provider. They readily engage in discussions with previous and existing consumers in relevant platforms to find out what would suit them best. The act of asking friends and family for the best available solution has shifted to the social platforms and they are nothing short of reference points, while deciding what to buy. For example, suppose a user wants a mobile phone and makes a search for it. The amount of results, that he sees, may be enough to confuse him. Now, suppose on landing on the social site page of one of the brands, he finds great reviews by many users or from a friend. This will amply narrow down his choice.
Top SMO Service Providers ensure that their clients have a good presence on the Social Media websites. The pages are then highlighted to users who have displayed interest in similar or associated products or services. Shares in the relevant social media platforms are what drive SMO. Once a user starts following the brand’s social pages, new product and service launches can be delivered straight to his inbox. An informed user is a potential buyer, and SMO is his classroom.