Stagnancy is death in the world of SEO (Search Engine Optimization). This is one battle field where you just cannot rest on your past laurels. A few days of inaction in a website are enough to kick it out of the Search Engine Result Pages. Due to the updated Search Engine Crawlers and Spiders and the huge volumes of SEO Content fed to them every day, it is very easy for them to forget the taste of the links to your website. The higher the days of inactive content, higher are the chances that your website is pushed into the dark alleys of the web world, out of reach of all Search Engine Bots.
A constant flow of content is an absolute must for any website. It is the energy which is required by a website in its race for the top spots in the Search Engine Results Page (SERP). The type of content required for SEO depends on the ways in which the Search Engines’ technologies search and rank. A competitive SEO Agency knows such processes inside out and effectively optimizes the visual and written content of website. SEO Content is also posted in other websites allowing blogs and articles posting and with back links to the website of the business. Even without the back links, SEO Experts build up the Online Reputation of the brand through such postings.
Creation of regular and unique content is a challenge that has to be faced by all SEO Agencies in the present competitive times. The regularity of the content varies on the popularity of the relevant keywords. Some keywords can be optimized with weekly postings while others require a daily dosage. The accurate calculation of the regularity with which the postings are to be done with respect to the keywords is an important attribute of a successful SEO Agency. A close watch on the behavior of the popular Search Engines is the first step required for such a calculation.