PPC (Pay per Click) Banner Ads are the most non-interruptive ways of advertising in the online medium. They appear only when the user has made a specific search for the relevant products or services. In other words PPCs are ads that the user has specifically searched on his own. The growing popularity of the PPCs puts them in a strong position with regards to the opportunity to become the face of all Advertising on the internet.
The most important advantage which PPC Ads have, over the other methods, is that the consumers reach them on their own accord. It is they who are in need and this puts a lot of power in the PPCs while they try to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine Result Pages) are so accurate that they do not even need the aid of displays or other spectacular graphics to attract. A simple short copy, focusing on the USP (like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The high percentages of conversions are also due to the fact that the PPCs are often direct in leading a user straight to the sales page. This can be done because it is assured that a user typing something like “buy shoes in delhi” is definitely in need of the item. Thus, PPCs can skip the intermediate steps of pitching for the product or service. Even in the case of Social Media PPCs that make use of images, a detailed work from the graphic designing team is not required.
Nevertheless, the best way to begin your brand’s experience with PPCs is to invest in the ones prompted by the search engines. There cannot be more fruitful results than advertising before an online user who has taken the trouble of typing out his requirements. If your brand is still new to or yet to explore the high conversion rates of PPCs, it is highly advisable that you join the bandwagon, and enjoy the benefits of the most effective way to advertise your brand on the internet.
Internet is the most relied on medium of communication among individuals across the globe. Internet has also emerged as a fast growing medium of brand communication among advertisers and brand owners. Many people research on internet about various products and services before deciding on buying or adopting the product or service. There are again many people who use the internet for news and entertainment purposes. Brand owners or advertiser can easily target many potential customers through online media. For example, Facebook has become one of the most favourite social networking sites for people from all walks of life. Advertisers have even made the most of this social networking site. It is not surprising to find out how many brand owners have so far taken the help of Facebook to network with their target customers.
Search Engine Optimization is one of the methods of web advertising. Brand owners have realized the value of this online advertising and are heavily relying on it to promote their products among potential customers. Search engines such as Yahoo, Google, Bing etc. are commonly used by web surfers when they are looking for a particular product or service. Those websites that are listed in the top few search results for commonly entered phrases are easily highlighted. Search Engine Optimization is a time consuming process but if implemented with the right tactics and strategies, the advertiser can have a financially rewarding benefit.
Content Pay Per Click , Search Pay Per Click, Cost Per Impression, Cost Per View, Email marketing etc. are a few methods of internet advertising. Online Advertising offers customers a more interactive and time saving way to shop or buy and to brand owners or retailers; online media provides a more layered method of reaching out to the potential buyers. It will not be a surprising experience for advertisers or brand owners if internet advertising overtakes other means of promotion in the future.