PPC (Pay per Click) Banner Ads are the most non-interruptive ways of advertising in the online medium. They appear only when the user has made a specific search for the relevant products or services. In other words PPCs are ads that the user has specifically searched on his own. The growing popularity of the PPCs puts them in a strong position with regards to the opportunity to become the face of all Advertising on the internet.
The most important advantage which PPC Ads have, over the other methods, is that the consumers reach them on their own accord. It is they who are in need and this puts a lot of power in the PPCs while they try to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine Result Pages) are so accurate that they do not even need the aid of displays or other spectacular graphics to attract. A simple short copy, focusing on the USP (like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The high percentages of conversions are also due to the fact that the PPCs are often direct in leading a user straight to the sales page. This can be done because it is assured that a user typing something like “buy shoes in delhi” is definitely in need of the item. Thus, PPCs can skip the intermediate steps of pitching for the product or service. Even in the case of Social Media PPCs that make use of images, a detailed work from the graphic designing team is not required.
Nevertheless, the best way to begin your brand’s experience with PPCs is to invest in the ones prompted by the search engines. There cannot be more fruitful results than advertising before an online user who has taken the trouble of typing out his requirements. If your brand is still new to or yet to explore the high conversion rates of PPCs, it is highly advisable that you join the bandwagon, and enjoy the benefits of the most effective way to advertise your brand on the internet.
An important question in Mobile Advertising, like any form of Advertising, concerns the tone of the pitch being made for the product. Some say that an advertisement should be more informative so that the ones who actually need the product or service would be benefitted. That saying, just like many other traits of advertising, belongs to a past age now. The modern world of advertising has come to know and accept methods like “ambush advertising” where masked attacks are launched at the competitors. Mobile Advertising has also seen a change in trend and the Mobile Banners that once enticed at the most, now also attempt to provoke the user into feeling shame, guilty or threatened.
How many of you have encountered pop up banners saying something like, “Beware!! 33 viruses detected in your mobile!!”? Did you stop to notice that this happened only when you performed certain actions like opening an application? No? You became so concerned that you stopped noticing anything else. The banner has then fulfilled its primary task. If you have clicked on the same, its purpose has been fulfilled. This is the latest in the line of Mobile Ads that provoke a reaction in the viewer that would lead him to click on the link to the website of the advertiser. This style stands in difference from the traditional Web Banners where the attempts that are made are to entice the user with ad copies like “Find the cheapest mobile phones here”.
Thus, the most important question for Mobile Advertising Agencies right now is whether to entice or to provoke.
The mobile revolution has gripped the entire world by frenzy. The time spent by the present generation with their mobile phones was inconceivable a few years back. Modern Advertising plunged into this revolution and emerged in the face of Mobile Advertising. Mobile Advertising Agencies are one of the busiest lots, having to deal with constant and fast changes prompted by the advances in technology.
The first step which caused a consequential increase in the scope of Mobile Advertising is the increase in the speed of mobile internet services. Mobile Advertising that was once limited to sms and voice campaigns, soon spread to the forms of Mobile Banner Ads, ushering in tremendous opportunities and possibilities for Mobile Advertising. Mobiles being personal devices, they facilitate incredible levels of interaction. And as the golden rules of ads have been written on interactivity, Mobile Ads were automatically placed to have a much higher impact. The two most influential events which occurred for Mobile Advertising were the start of GPS services and the popularity of mobile apps. With GPS technology being enabled in mobiles, the exact location of the user could be determined. Mobile Ads based on the immediate surroundings of the user were targeted at the user. A Mobile Advertisement of a restaurant sent to a user has a much higher impact when he is near it. Non-interfering Mobile Ads were placed in the mobile apps and they often ranked very high on relevancy.
In the face of the increasing shift of the internet users to mobiles, associating one’s business with a good Mobile Advertising Agency is a good idea. No other advertising medium had been so much dependent on technology as much as Mobile Advertising. Thus, fast changes in the associated technologies necessitate fast changes in the Mobile Advertising Methods.
Mobile Advertising is the latest buzzword in Online Advertising circles. Digital Advertising can no longer be complete without the Advertising Campaigns run on the mobiles. Thus, it would be a good idea to invest in the services of a good Mobile Advertising Company. With current trends showing an ardent shift towards internet usage on mobiles, a Mobile Ad is a long term investment. Analysts all over the world have also confirmed that the increase in mobile internet usage does translate into increased online buying via the mobile. According to Comcast Corp., users clicked on the Mobile Ads at a rate 4 times higher than the desktop ads. As any good advertiser would know, ads work best where the consumers nest!
Thus, the immediate requirement of businesses is to focus their advertising resources into this new media which has opened up avenues hitherto unknown. Considering a few points will go a long way in tapping the new opportunities in the maximum possible manner.
Well Targeted Ads
One of the key areas which have seen a revolutionary change with the introduction of Advertising on Mobiles is market segmentation. It is no longer necessary to rely on the age old methods of surveys in order to determine the segments of the market. Internet Marketing had already started studying the behavior of the users and forming segments based on the frequency of the websites visited. Mobile Advertising increased the accuracy of this segmentation. Since the mobile is a personal device, the analysts can be sure that the calculations being done pertain to a single user. Better market segmentation leads to better targeted ads which in return result in better conversion rates.
Utilize New Techniques
Advertising on Mobile opened up new techniques of getting in touch with the companies. For example, click to call and voice and key pad interactions were not feasible with desktop ads. Make sure that these techniques are utilized.
Utilize concepts of interstitial ads so as to avoid evoking irritation in the consumer. Flash Games, Interactive Competitions, etc. can also be used to good effects.
Even as some analysts are still apprehensive on the future of this medium, the figures are very reassuring. Focusing on a few simple areas like the above can go a long way in getting the most out of mobile advertising.
Ever wondered the number of internet users that is on a rapid rise all across the world. Internet is now the fastest and easiest means of communication among individuals worldwide. Irrespective of age or life style, almost every 4 out of 5 people use internet as an entertainment means and also as a medium of finding valuable information about places, products, people or anything. For brand owners and advertisers, internet has emerged as a major medium of communication. It is also predicted that internet advertising is poised to replace traditional advertising channels. One of the issues worth discussing is why internet advertising grows so fast of all the mediums of brand promotion? Following are a few points that explain why online advertising practices grow so fast among advertisers. Take a look.
Faster than offline advertising
Speed is what matters in today’s fast world. Internet advertising is the fastest means of conveying any brand message to customers in a customized manner. One can start sending the brand ad to a wide audience the very moment the advertising campaign is launched. No other advertising media provides such facilities. This faster attribute of online advertising is one of the major advantages of launching a promotion campaign through online media.
Online Advertising is also an effective means of providing better branding solutions for a product or business. Customers who avail of the brand message also have an additional option to go through the complete detail of the brand by visiting its website. This increases the credibility among customers and they are prone to buying the product. An online advertising media also stands a notch high in improving the branding of any company, product or service. Coupled by a well-developed, designed and maintained website, a brand has more chances of winning customers’ favour through an online advertising campaign. If such is the benefit, why should not you try online advertising for your brand?
Every visitor on your website could be a potential customer for your business. Therefore, it is important for you to keep a track on the number of visitors on your website and also to attract more visitors on your site. Online Advertising is one effective means to attract many customers on your website by displaying an interactive message about your business on the publisher’s site. Visitors who come across your advertisement get directed to your website by clicking on the online advertising display. An internet advertising display could be in the form of a banner ad, a pop up ad, a PPC ad or a social networking ad. An internet advertising display easily attracts customers’ attention through its flashy presentation of brand message.
Internet Advertising has various utilities. Two significant advantages of this means of promotion are enlisted below. Take a look.
Internet is a global medium to reach out to global audiences. A local brand can also be promoted among global customers. Any brand information that is updated on a website can be accessed by anyone across the globe. It is this very feature of online media that has attracted many customers to rely on it. The number of internet users has also dramatically increased over the years. Also with the craze of social networking, users from all walks of life are getting populated on the e-world. Revolutionizing brand communication like never before, internet advertising rules the roost among other mediums of promotion.
Most personalized means of communication
A brand message through internet media is accessed by customers in the most personalized manner. Customers do not feel disturbed or irritated by the brand message through internet media. It is mainly for this reason that modern customers heavily rely on internet to seek valuable brand information or to find out striking deals of various brands and businesses. The same trend is expected to last further or increase in the near future.
Mobile Phones are the latest adopted tools of advertising in the market. Mobile Advertising is in vogue. Big and Small advertisers indulge in this tool of advertising with a viewpoint that mobile ads offer the most successful means to reach a new pool of target customers or to interact with existing customers. A mobile is a personalized device of an individual. Hence, it renders immediacy to the advertisers while promoting a brand or business through this particular medium.
Advertising to the potential customers via their most personal information source i.e. mobile device is the most effective tool of marketing. Advertising through mobiles reaches and influences the targeted customers with a richer impact. In mobile advertising, you can also have a control where your ad is seen and also track response and create mobile-specific landing pages for your products and services.
Mobile ads reach your audience in minutes. As a mobile advertiser you can set your own precise targeting by specific keywords, locations, customer’s interest etc. One major benefit of mobile advertising is that you can easily manage your costs and success through real-time and coverage.
Mobile Ads are in vogue in the market. Several business holders, entrepreneurs, advertisers are adopting this technique of advertising for a richer and effective impact upon their target customers. Mobile SMS advertising campaigns are exclusively carried on. Business or brand holders do not hesitate to make heavy investment in this type of advertising as they find credible results out of every ad spend. However, advertising through mobiles is not expensive as compared to other mediums. Hence, mobile advertising can be embedded along with other promotional tools to endorse a brand, service or business.
Mobile advertising coupled with internet advertising will not only promote your business to the target group but will also provide them an engaging brand experience.