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In Mobile Advertising, “To Entice” or “To Provoke” is the Question

An important question in Mobile Advertising, like any form of Advertising, concerns the tone of the pitch being made for the product. Some say that an advertisement should be more informative so that the ones who actually need the product or service would be benefitted. That saying, just like many other traits of advertising, belongs to a past age now. The modern world of advertising has come to know and accept methods like “ambush advertising” where masked attacks are launched at the competitors. Mobile Advertising has also seen a change in trend and the Mobile Banners that once enticed at the most, now also attempt to provoke the user into feeling shame, guilty or threatened.

How many of you have encountered pop up banners saying something like, “Beware!! 33 viruses detected in your mobile!!”? Did you stop to notice that this happened only when you performed certain actions like opening an application? No? You became so concerned that you stopped noticing anything else. The banner has then fulfilled its primary task. If you have clicked on the same, its purpose has been fulfilled. This is the latest in the line of Mobile Ads that provoke a reaction in the viewer that would lead him to click on the link to the website of the advertiser. This style stands in difference from the traditional Web Banners where the attempts that are made are to entice the user with ad copies like “Find the cheapest mobile phones here”.

Thus, the most important question for Mobile Advertising Agencies right now is whether to entice or to provoke.

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Is the Strife on Google’s Latest Changes Merited?

How many times have you seen the service providers in the online markets go up in fury when Google announces changes? Be it SEO Services, price comparison services, or any other service utilizing Google’s search ranking as a base for their functions, most of the relevant agencies seem ever ready to scoff at any change announced by Google. Let’s analyze the criticism lashed out at Google’s latest change, the Hummingbird and whether the discussions and debates raging over the subject are merited.

In a nutshell, the introduction of Hummingbird changed the algorithm by which Google showed results. The focus has shifted from individual keywords to the phrase typed by the user. The user can’t be anything but pleased at Google’s latest ability to react better to longer and complex search phrases. However, another change that was made was the restriction of keyword data to the paid users. It is this change which has led some of the service providers to accuse Google of discrimination. Some suggested Google wanted monopoly, some said it will kill small businesses, and the discussion forums have been overloaded!

Most of anger directed at this change or any other change by Google is perhaps rooted in another cause. SEO Agencies spend enormous amount of resources in order to ensure that Google’s guidelines are followed. Changes in Google necessitate corresponding changes in the companies’ strategies. And when the updates and changes are made at intervals as regular as Google’s, the load on the resources increase. Additionally, this time Google stopped a few freebies like keyword data and that further increased the tempers.

However, if seen from a third person’s objective, the changes were not only required, but do not exactly merit the wrath that they have attracted. Firstly, if Google’s earlier guideline of good quality content has been already followed, there is no requirement for any major changes. This should have been the task of the SEO Service Providers from day 1. The question of cutting out some of the free services is a little tricky. But, providing free services and charging for them once they are popular is a common trend among online businesses. Any online application or service provider provides more for the ones who pay. Google cannot be accused of attempting monopoly just because when it starts charging a few new services a much larger base of consumers get affected.

Google’s Hummingbird brings on the changes demanded by the new voice search technology. Google is moving with the times, bringing in changes to utilize the latest available technologies. It is the job of the SEO Experts and Mobile and Internet Advertising Agencies to keep up.

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Advertising through mobile & internet- Worth or not?

One of the questions advertisers and brand owners ponder over is whether mobile advertising and  internet advertising  are worth to be included in their promotional strategies. This blogs provides brief insight on how it is beneficial for every brand owner to invest in mobile advertising or internet advertising campaign. Read further.

Newest means of communication

Mobile phone devices and internet media are two newest means of communication among individuals. The same mobile phones and internet sites have also become popular avenues of brand advertising. Mobile Advertising or Online Advertising ensures that the brand message reaches out to customers in a very personalized manner. It is this very attribute of mobile and web advertising that encourages brand owners to opt for their promotion campaigns.

Targeted in nature

A web advertising  or mobile ad campaign is launched after collecting a data of customers who could be potential target customers of the very brand. Therefore, it is obvious that a web advertising campaign provide targeted brand message to customers.

Attractive and eye catching

Any online advertising display easily attracts customers’ attention. A banner advertising campaign for example provides an attractive look to customers who visit the website where it is displayed. The banner advertising agency has worked on the best ideas and strategies to attract maximum customers through the banner advertising campaign. The role of a banner advertising agency is in fact commendable. From conceptualizing the promotion idea to presenting it as an attractive ad display, it is the banner advertising agency that holds the credit of every strategy and its implementation.

Conveys rich brand message to customers

An online advertising display conveys rich brand message to customers. With so many creative brains working behind the concept and the brand communication, it is obvious that the final ad content through an online media would be something rich for customers to go through and hence easily allure their attention.

 

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Does Internet Advertising attract a specific target audience?

Call it online advertising, web advertising or digital advertising; any kind of brand promotion through online media has become one of the most adopted means of promotion among advertisers.  Online Advertising is not different from TV or radio advertising but for the medium and style of brand communication. Brand information reaches out to customers free of cost. However, a major advantage of digital advertising is that a brand owner can reach out to a wide target audience through a single promotion campaign of his product. Internet Ads are infact directed towards the right group of people who would find the brand message useful and informative.  Above all, a web advertising campaign of a brand opens new possibilities to spread messages and generate awareness among target groups. The brand message is also customized in nature. Customers have their own choice whether to read or neglect the brand message.

In order to run an internet advertising  campaign, the brand owner pays a fixed amount to the advertiser for each person who visits the page with the ad. The brand owner also pays a fixed amount to have his brand advertisement posted for a specified duration.  The brand owner also has the option to promote his product or service through survey based contents on the advertiser’s site. He can also control the market by targeting special sections that would respond to the brand message. An online ad campaign is also a beneficial way to increase traffic on the brand owner’s website. All in all, if brand owners work on various strategies and activities of online advertising  such as SEO, SMO or Classified ads, they can benefit a lot besides providing a rich impact among the TG. Web Advertising is becoming popular day by day. From small business owners to big MNCs online advertising practices are constantly adopted.

If you are a brand owner who is looking forward to attract a specific target audience, an online advertising campaign can work wonders for your brand. However, ensure that your promotion campaign is implemented by an advertising agency that has experience and expertise in online advertising.

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Internet Advertising is considered a fast way to get traffic on a website in order to increase its popularity and also to bring profits to the site owner. These days most of the brand owners consider internet advertising as a primary means of communicating their brand messages to potential target customers. With the rising trend and popularity of internet media, online advertising infact sets the tone as the latest and most adopted means of brand communication among brand owners and advertisers.

What is the big deal about internet advertising? What are the secrets of a successful internet advertising campaign? Why do brand owners heavily rely on online advertising tools? These are some questions that are worth pondering on. The following paragraphs nevertheless provide a brief insight on why web advertising is the right means of modern brand communication.

A popular and lucrative medium

Internet has so far become an important part of each and every business –big or small. Whether the focus of the business is local, national or global, brand owners ensure that they create an online presence of their brands and also advertise through the various web sites. The advantages of web advertising outweigh any risk associated with it. In fact, most marketers consider online advertising as the most effective and affordable method to promotion that provides wide coverage and high returns to the brand owner.

Complete control and ability to focus on specific target markets

Internet Advertising provides complete control on the brand message like no other means of advertising.  The brand owner (according to his will) can continue or discontinue the running campaign. Internet Advertising is also a fabulous means to focus on specific target markets. With a focussed brand message, it is easier for a brand owner to gain popularity of his product in the market. Online Advertising also provides brand owners an exclusive option to reach out to a wider target group.

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How advertising mediums have changed over the years?

Some years ago when we talked about advertising we had a very mundane understanding about the various norms and also about the mediums of promotion used for different brands and businesses. Today, advertising is an evolved art of brand and business communication and it is also noteworthy to know that the understanding of its importance, norm and channels is also redefined. All thanks to new age technology that has enabled many advertisers to come up with many innovative branding solutions. Also with the popularity of digital media, brand owners can easily connect with their target customers through fast means of communication. Mobile Advertising and Online Advertising are two fast means of promotion implemented by maximum number of advertisers in today’s time.

With internet becoming the fastest means of communication among individuals across the globe, brand owners have also discovered many advantages of promoting brands through internet media. Internet advertising therefore has become a modern trend among advertisers who want to popularize their brands among maximum number of customers. An additional advantage of online advertising is that the brand message is easily accessible by anyone who surfs the site where it is displayed.

Web advertising is also considered as a reliable means of communicating with target customers. Customers who come across any web advertising display can visit the website of the brand and seek valuable details about the brand. Customers access the brand message in a discreet manner through an internet advertising campaign which means they have a full-fledged liberty to accept or ignore the brand message. Whether they decide to buy the brand or not, no force is exerted on them. They have a sole liberty on their buying decision. It is this very feature of online advertising that has attracted the attention of maximum number of brand owners to choose this medium of brand communication.