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In Mobile Advertising, “To Entice” or “To Provoke” is the Question

An important question in Mobile Advertising, like any form of Advertising, concerns the tone of the pitch being made for the product. Some say that an advertisement should be more informative so that the ones who actually need the product or service would be benefitted. That saying, just like many other traits of advertising, belongs to a past age now. The modern world of advertising has come to know and accept methods like “ambush advertising” where masked attacks are launched at the competitors. Mobile Advertising has also seen a change in trend and the Mobile Banners that once enticed at the most, now also attempt to provoke the user into feeling shame, guilty or threatened.

How many of you have encountered pop up banners saying something like, “Beware!! 33 viruses detected in your mobile!!”? Did you stop to notice that this happened only when you performed certain actions like opening an application? No? You became so concerned that you stopped noticing anything else. The banner has then fulfilled its primary task. If you have clicked on the same, its purpose has been fulfilled. This is the latest in the line of Mobile Ads that provoke a reaction in the viewer that would lead him to click on the link to the website of the advertiser. This style stands in difference from the traditional Web Banners where the attempts that are made are to entice the user with ad copies like “Find the cheapest mobile phones here”.

Thus, the most important question for Mobile Advertising Agencies right now is whether to entice or to provoke.

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Advertising through mobile & internet- Worth or not?

One of the questions advertisers and brand owners ponder over is whether mobile advertising and  internet advertising  are worth to be included in their promotional strategies. This blogs provides brief insight on how it is beneficial for every brand owner to invest in mobile advertising or internet advertising campaign. Read further.

Newest means of communication

Mobile phone devices and internet media are two newest means of communication among individuals. The same mobile phones and internet sites have also become popular avenues of brand advertising. Mobile Advertising or Online Advertising ensures that the brand message reaches out to customers in a very personalized manner. It is this very attribute of mobile and web advertising that encourages brand owners to opt for their promotion campaigns.

Targeted in nature

A web advertising  or mobile ad campaign is launched after collecting a data of customers who could be potential target customers of the very brand. Therefore, it is obvious that a web advertising campaign provide targeted brand message to customers.

Attractive and eye catching

Any online advertising display easily attracts customers’ attention. A banner advertising campaign for example provides an attractive look to customers who visit the website where it is displayed. The banner advertising agency has worked on the best ideas and strategies to attract maximum customers through the banner advertising campaign. The role of a banner advertising agency is in fact commendable. From conceptualizing the promotion idea to presenting it as an attractive ad display, it is the banner advertising agency that holds the credit of every strategy and its implementation.

Conveys rich brand message to customers

An online advertising display conveys rich brand message to customers. With so many creative brains working behind the concept and the brand communication, it is obvious that the final ad content through an online media would be something rich for customers to go through and hence easily allure their attention.

 

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How advertising mediums have changed over the years?

Some years ago when we talked about advertising we had a very mundane understanding about the various norms and also about the mediums of promotion used for different brands and businesses. Today, advertising is an evolved art of brand and business communication and it is also noteworthy to know that the understanding of its importance, norm and channels is also redefined. All thanks to new age technology that has enabled many advertisers to come up with many innovative branding solutions. Also with the popularity of digital media, brand owners can easily connect with their target customers through fast means of communication. Mobile Advertising and Online Advertising are two fast means of promotion implemented by maximum number of advertisers in today’s time.

With internet becoming the fastest means of communication among individuals across the globe, brand owners have also discovered many advantages of promoting brands through internet media. Internet advertising therefore has become a modern trend among advertisers who want to popularize their brands among maximum number of customers. An additional advantage of online advertising is that the brand message is easily accessible by anyone who surfs the site where it is displayed.

Web advertising is also considered as a reliable means of communicating with target customers. Customers who come across any web advertising display can visit the website of the brand and seek valuable details about the brand. Customers access the brand message in a discreet manner through an internet advertising campaign which means they have a full-fledged liberty to accept or ignore the brand message. Whether they decide to buy the brand or not, no force is exerted on them. They have a sole liberty on their buying decision. It is this very feature of online advertising that has attracted the attention of maximum number of brand owners to choose this medium of brand communication.