Internet Advertising has a new threat. No, this threat is not from the black hats, neither is it from a new updates of the search engines. This threat comes directly from the very users which Internet Advertising target (or at least the cheeky ones). These are the very funny, very witty (but from the brand’s point of view, very unwanted) Trolls. Trolling has the capability to hit your ad so hard that it becomes a major task to proofread it against any such possibility.
A troll is any internet user who comments or modifies any posting on the internet (including ad campaigns) with an intention to cause disruption or sabotage the post. A troll usually finds loopholes in the graphics or the ad copy and wrecks havoc with slight modifications or by pointing out the discrepancy with their comments and re-tweets. The way to prevent them from doing so is to ensure that the copies and design do not resemble anything which is offensive or defeats the purpose of the campaign. Campaigns which are highly localized should also take the local anecdotes and customs into consideration. For example, an Internet Advertising Campaign, using a series of images and targeting the Middle East, should be careful as Arabic, the prevalent language there, is read from the right to left.
The trolls have increased the importance and scope of proofreading. The leading Internet Advertising Agencies take special care on this front. A trolled ad campaign often tends to be a complete disaster as it usually gains more popularity than the original ad itself.
India is often referred to, as a young nation. This is primarily because 75% of the nation’s population is under the age of 35 years. When we consider that most of these audience groups of youngsters are computer enthusiasts, Internet Advertising comes up as the best way to reach them. With India toppling the USA, in 2010, as the nation with the maximum number of English speakers, companies from across the world have turned their eyes towards the country. The search for a Media, that can reach the masses in India, has resulted in the anointment of Internet Advertising as the most appropriate way of targeting the youngsters.
Most of the youngsters are regular internet users and can be easily found online, especially at specific periods of the day. Targeting them with Internet Advertising is the most effective way of reaching as many as possible for the lowest of costs. Additionally, since the Internet Ads can be customized according to the preferences of the internet user, the impact and the conversions are also higher than the other media. Due to the manifold advances in software and increase in the capacities of hardware, Internet Advertising has a larger span of activities. The ways and methods in which Internet Ads can be delivered to the user continue to increase innovatively. It can be ensured that the products and services are not only advertised but the queries are also anticipated and answered. This ability to distinguish, what the target audience is engaged in at the moment, is vital while targeting youngsters. This is because most of the twenty-first century youths are found playing multiple roles. Targeting youngsters in India is essentially targeting an audience, for most of whom, their internet profiles are the only constant attributes. Thus, the internet is the most well placed medium to target youngsters in India.
Attracting the youngsters in India is a long term investment, as their number is set to grow in the coming years. According to a report by “State of the Urban Youth, India 2012: Employment, Livelihoods, Skills”, by 2020, India will be the youngest country in the world, with 64% of the total population in the working age group. The Top Internet Advertising Agencies in India smell this opportunity and are geared up to handle a larger target audience base in the coming years.
Want to promote your brand? Confused on choosing the internet advertising as a promotion tool for your brand? If yes, read the benefits of internet advertising below and decide whether you want to opt for this medium of advertising.
Rich content and appealing graphic
Another biggest attraction is its rich content and graphic. Because of such features, visitor gets glued to the brand message. Banner advertising, bulk emails, virals, PPC campaigns are few forms of the online advertising which the brand owners use to endorse their products/services/brands on World Wide Web. Most of the online ad campaigns convey interesting brand messages to customers. Thus the recall value is also very good through an online ad display.
Online Advertising – global reach
One of the major advantages of advertising through online media is its reach beyond geographical boundaries. You can target a global audience through your advertising campaign no matter where you are. Usage of internet not limited to a particular place, city or country. Anyone can access the brand message displayed on internet from anywhere. A local brand can even be promoted to international audiences through online advertising.
Internet- A revolutionized medium
Recently, internet has become a revolutionized medium of interaction among individuals and also among brand owners and their target audience. The reliability of today’s customers on internet media has sharply increased over the years. This medium can be customized and personalized as per the needs of the brand. Any type of brand information can be accessed anytime from anywhere. This inclined the customers towards the online media more than any other mediums of advertising at present. The e-revolution has stolen a larger piece of the marketing cake at present.
One of the questions advertisers and brand owners ponder over is whether mobile advertising and internet advertising are worth to be included in their promotional strategies. This blogs provides brief insight on how it is beneficial for every brand owner to invest in mobile advertising or internet advertising campaign. Read further.
Newest means of communication
Mobile phone devices and internet media are two newest means of communication among individuals. The same mobile phones and internet sites have also become popular avenues of brand advertising. Mobile Advertising or Online Advertising ensures that the brand message reaches out to customers in a very personalized manner. It is this very attribute of mobile and web advertising that encourages brand owners to opt for their promotion campaigns.
Targeted in nature
A web advertising or mobile ad campaign is launched after collecting a data of customers who could be potential target customers of the very brand. Therefore, it is obvious that a web advertising campaign provide targeted brand message to customers.
Attractive and eye catching
Any online advertising display easily attracts customers’ attention. A banner advertising campaign for example provides an attractive look to customers who visit the website where it is displayed. The banner advertising agency has worked on the best ideas and strategies to attract maximum customers through the banner advertising campaign. The role of a banner advertising agency is in fact commendable. From conceptualizing the promotion idea to presenting it as an attractive ad display, it is the banner advertising agency that holds the credit of every strategy and its implementation.
Conveys rich brand message to customers
An online advertising display conveys rich brand message to customers. With so many creative brains working behind the concept and the brand communication, it is obvious that the final ad content through an online media would be something rich for customers to go through and hence easily allure their attention.
Advertising through online media has emerged as one of the effective means of promoting a brand or service to a mass target group. With the growth of information on the internet there is also a growth in the amount of time people spend on it. This has paved the way for a new market for internet advertisers. The wealthiest companies or brand agencies in the world make sure that they get a piece of the internet marketing pie to position their brands in the market.
It has also been researched that internet advertising is a targeted form of presenting the brand message amongst customers. For those companies that target a specific market, internet advertising offers some steering methods that insure that those who see the brand ads are the ones who are most likely to purchase it. Programs like Google Ad words and AdSense match up advertisers with content so that their target market accesses the brand message regularly. Targeted in nature, advertisers heavily rely on internet media to promote their brands.
As compared to other mediums of advertising , internet is a more affordable means of launching an ad campaign of a brand, service or business. Even if the brand owner has a limited budget, internet advertising can be much more in reach as compared to traditional methods of advertising. Online ads like banner advertising campaign do not cost much. One can plan the campaign according to the budget.
Last but not the least; it is advantageous to advertise through online media considering the good conversion tracking of promotion campaigns. Tracking the reach of a television or newspaper ad is difficult. However internet advertising allows advertisers to track the number of visitors who visited/visit the page from particular ads that make it easy to see what kind of conversion rates a particular ad is getting. It is also for this very reason that modern brand owners prefer to launch their promotion campaigns through online media.
Call it online advertising, web advertising or digital advertising; any kind of brand promotion through online media has become one of the most adopted means of promotion among advertisers. Online Advertising is not different from TV or radio advertising but for the medium and style of brand communication. Brand information reaches out to customers free of cost. However, a major advantage of digital advertising is that a brand owner can reach out to a wide target audience through a single promotion campaign of his product. Internet Ads are infact directed towards the right group of people who would find the brand message useful and informative. Above all, a web advertising campaign of a brand opens new possibilities to spread messages and generate awareness among target groups. The brand message is also customized in nature. Customers have their own choice whether to read or neglect the brand message.
In order to run an internet advertising campaign, the brand owner pays a fixed amount to the advertiser for each person who visits the page with the ad. The brand owner also pays a fixed amount to have his brand advertisement posted for a specified duration. The brand owner also has the option to promote his product or service through survey based contents on the advertiser’s site. He can also control the market by targeting special sections that would respond to the brand message. An online ad campaign is also a beneficial way to increase traffic on the brand owner’s website. All in all, if brand owners work on various strategies and activities of online advertising such as SEO, SMO or Classified ads, they can benefit a lot besides providing a rich impact among the TG. Web Advertising is becoming popular day by day. From small business owners to big MNCs online advertising practices are constantly adopted.
If you are a brand owner who is looking forward to attract a specific target audience, an online advertising campaign can work wonders for your brand. However, ensure that your promotion campaign is implemented by an advertising agency that has experience and expertise in online advertising.
Internet advertising also known as web advertising and online advertising is a form of brand or business promotion that uses the World Wide Web to convey the brand message among target groups. An affordable means of communication, most of the brand owners these days prefer to launch their promotion campaigns through internet media. Online advertising is also considered as a powerful means of disseminating a brand message among target groups. The following paragraphs provide a brief idea on how internet advertising is a strong means of communication for various brands and businesses.
It is notable that internet is the fastest means of communication among individuals and also between brands and customers. Any online advertising message is not limited by geography and time. One can therefore target as many number of customers through a single ad campaign on online media. Big MNCs across the world have relied on internet advertising as an important medium of marketing. It would therefore be not a fallacy to acclaim that internet advertising is the most powerful means of brand or business communication across the world, not just India.
Advertising on net is also advantageous for the very fact that an online ad campaign is very audience specific. Online advertisers use keywords or phrases on their online ads that are most likely to be used by targeted customers to search for a particular product or service. For example, if one is searching for an affordable footwear brand one would obviously search using keywords or phrase such as affordable footwear brand, best and affordable footwear brand etc. Advertisers consciously analyse those keywords through which customers will reach out to them and use them effectively. Search Engine Marketing, a wing of internet advertising, is very much in demand these days. SEM activities enable a brand owner to attract various customers on the website of the product. Social networking ads are also becoming a popular trend of online advertising.
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