Digital Marketing in India has been influenced to a great extent by the unprecedented rise in the sales of smartphones. The figures reached a staggering 12.8 million, at a growth rate of 229% year-on-year, in the third quarter of 2013. The Digital Marketing Agencies in India duly stood up and made the necessary changes in their strategies. The results also put an end to the long standing debate on importance of Mobile Digital Marketing. Those who had opined that the growing importance of mobile phones, in the realms where Digital Marketing Techniques are formulated, was just a fluke and would not sustain, have been left eating their words.
The ways in which smartphones affect Digital Marketing are many in number. To begin with, the users have shifted to their smartphones for all sorts of communications including emails and sharing of files. The latest smartphones can effectively carry out practically all the functions of a desktop. Thus, the users prefer to carry them out from the conveniences of a smartphone. From the point of view of advertising, leaving the mobile users out of targeting is to completely leave out a major chunk of the consumers. The hopes of targeting a mobile user when he uses his desktop have been shattered as that may never happen. The smartphones, being faithful companions, also provides a huge opportunity of targeting the user at any time and at any place. Some of the latest ways in which Mobile Digital Advertising Agencies target smartphone users include campaigns embedded in games, applications, and value added services. Embedding Digital Advertisements in the applications is hugely gaining grounds as it is a non-interruptive way posting high impact campaigns.
Thus, to begin with, the most important thing for any business to do (if not done already) is to make its website mobile compatible. Though it is true that that most smartphones are now capable of loading even the full websites, strategizing in these lines would not be an inclusive policy. At a time when competition on the Digital Advertising turf is no less than a full-fledged war, sidelining even one segment of potential consumers can translate into huge losses for businesses. Once the website (especially the landing pages) has been optimized for smartphones, the next step would be to hire an able Digital Advertising Agency with the ability to pay special attention to the requirements of mobile advertising.
Mobile Advertising is the latest buzzword in Online Advertising circles. Digital Advertising can no longer be complete without the Advertising Campaigns run on the mobiles. Thus, it would be a good idea to invest in the services of a good Mobile Advertising Company. With current trends showing an ardent shift towards internet usage on mobiles, a Mobile Ad is a long term investment. Analysts all over the world have also confirmed that the increase in mobile internet usage does translate into increased online buying via the mobile. According to Comcast Corp., users clicked on the Mobile Ads at a rate 4 times higher than the desktop ads. As any good advertiser would know, ads work best where the consumers nest!
Thus, the immediate requirement of businesses is to focus their advertising resources into this new media which has opened up avenues hitherto unknown. Considering a few points will go a long way in tapping the new opportunities in the maximum possible manner.
Well Targeted Ads
One of the key areas which have seen a revolutionary change with the introduction of Advertising on Mobiles is market segmentation. It is no longer necessary to rely on the age old methods of surveys in order to determine the segments of the market. Internet Marketing had already started studying the behavior of the users and forming segments based on the frequency of the websites visited. Mobile Advertising increased the accuracy of this segmentation. Since the mobile is a personal device, the analysts can be sure that the calculations being done pertain to a single user. Better market segmentation leads to better targeted ads which in return result in better conversion rates.
Utilize New Techniques
Advertising on Mobile opened up new techniques of getting in touch with the companies. For example, click to call and voice and key pad interactions were not feasible with desktop ads. Make sure that these techniques are utilized.
Utilize concepts of interstitial ads so as to avoid evoking irritation in the consumer. Flash Games, Interactive Competitions, etc. can also be used to good effects.
Even as some analysts are still apprehensive on the future of this medium, the figures are very reassuring. Focusing on a few simple areas like the above can go a long way in getting the most out of mobile advertising.
Ever since the internet entered households in the 1990s, it has changed the scenario of communication and business. The associated services also underwent sea changes in order to adjust to the change in technology. The world of advertising was no different. With the consumers becoming glued to their desktops and mobiles rather than the TV or the newspaper, the age of Internet Advertisements has arrived. Advertisers are fast learning the concepts and the factors which drive this new platform. Here are a few tips which can increase the profitability of posting ads in the digital world:
Internet Advertisements or Digital Advertisements opened up possibilities hitherto impossible. However, it also intensified the dangers of irritating the consumers. This danger had already set up shop with TV advertisements. However, at least they were in between the programs. Advertisements on the Internet are usually placed on a website or alongside applications. Thus, it is very important to maintain the relevance of the ads. This can be established by studying the user’s preferences of the websites he visits and games and applications he uses. Intelligent placement of interstitial ads, which do not disturb the user during actual usage of any application, is also an effective solution.
An ad put up on the internet is only the first step in the process of Digital Advertising. SEO or Search Engine Optimization is a must in order to ensure that prospective buyers find the ads when they search for the relevant product or service. An active Web Development team is also necessary as the relevance of the landing pages are as important as that of the ads.
Think Out of the Box
With the hundreds of new advertising possibilities introduced by Internet Advertising, out of the box ideas and their efficient implementations can work wonders for the Internet Advertising Campaigns. The opportunities are not merely technical. New ways of putting up even the old forms of Online Advertising like Internet Banner Advertising and Video Campaigns can be created.
Don’t Forget the Mobile
With more and more consumers shifting to mobiles for the use of the internet, Mobile Advertising Campaigns, targeted at the mobile users, are as important as their desktop counterparts.
It is always a good idea to hire the services of a good Online Advertising Agency like MAD Advertising Agency Delhi. A top Web Advertising Agency, providing separate attention to Mobile Advertising Campaigns, with an expert SEO team and Creative Blog Designs, MAD is a popular name in Online Advertising.
Digital Advertising involves any form of brand promotion that uses the internet or World Wide Web to communicate the marketing message to attract customers’ attention. Digital ad campaigns are planned, executed and serviced by a digital advertising agency. In due course of time, digital advertising practices have become a fast emerging trend of promotion. Therefore the role of a digital advertising agency has also equally increased over the years. Launched through a digital media, any form of online ad such as contextual ads on search engine result pages, banner ads, rich media ads, online classified ads, viral ads, social networking ads, e-mail ads, newsletter ads etc. all these come under digital advertising practices. Most of the digital ads are delivered by an ad server.
Digital media is considered advantageous over conventional means of brand advertising. One of the major benefits of advertising through digital media is the immediate publishing of any information or content that is not limited to a particular geographic location. Any brand message shared on internet is accessible by anyone. This global appeal of digital advertising is yet another reason that has made it a fast growing means of promotion.
Online Advertising also provides efficiency of advertiser’s investment. One can also customize one’s brand message accordingly to the promotional requirements. Internet has become a fast emerging source as well as means for modern customers and advertisers respectively. A web presence of a brand is considered an important marketing strategy to effectively position the brand on customers’ mind and also for customers to find out details about any brand. A raging trend amongst the brand owners, a web presence of a brand ensures an ongoing communication between brand owners and customers through any World Wide Web site. By and by, it takes only few minutes or hours to launch an online campaign provided the advertiser has an affordable budget and resource. Thus every communication gap is tapped through digital media in today’s world- which is yet another advantage of digital advertising.
Call it online advertising, web advertising or digital advertising; any kind of brand promotion through online media has become one of the most adopted means of promotion among advertisers. Online Advertising is not different from TV or radio advertising but for the medium and style of brand communication. Brand information reaches out to customers free of cost. However, a major advantage of digital advertising is that a brand owner can reach out to a wide target audience through a single promotion campaign of his product. Internet Ads are infact directed towards the right group of people who would find the brand message useful and informative. Above all, a web advertising campaign of a brand opens new possibilities to spread messages and generate awareness among target groups. The brand message is also customized in nature. Customers have their own choice whether to read or neglect the brand message.
In order to run an internet advertising campaign, the brand owner pays a fixed amount to the advertiser for each person who visits the page with the ad. The brand owner also pays a fixed amount to have his brand advertisement posted for a specified duration. The brand owner also has the option to promote his product or service through survey based contents on the advertiser’s site. He can also control the market by targeting special sections that would respond to the brand message. An online ad campaign is also a beneficial way to increase traffic on the brand owner’s website. All in all, if brand owners work on various strategies and activities of online advertising such as SEO, SMO or Classified ads, they can benefit a lot besides providing a rich impact among the TG. Web Advertising is becoming popular day by day. From small business owners to big MNCs online advertising practices are constantly adopted.
If you are a brand owner who is looking forward to attract a specific target audience, an online advertising campaign can work wonders for your brand. However, ensure that your promotion campaign is implemented by an advertising agency that has experience and expertise in online advertising.