Internet Advertising has a new threat. No, this threat is not from the black hats, neither is it from a new updates of the search engines. This threat comes directly from the very users which Internet Advertising target (or at least the cheeky ones). These are the very funny, very witty (but from the brand’s point of view, very unwanted) Trolls. Trolling has the capability to hit your ad so hard that it becomes a major task to proofread it against any such possibility.
A troll is any internet user who comments or modifies any posting on the internet (including ad campaigns) with an intention to cause disruption or sabotage the post. A troll usually finds loopholes in the graphics or the ad copy and wrecks havoc with slight modifications or by pointing out the discrepancy with their comments and re-tweets. The way to prevent them from doing so is to ensure that the copies and design do not resemble anything which is offensive or defeats the purpose of the campaign. Campaigns which are highly localized should also take the local anecdotes and customs into consideration. For example, an Internet Advertising Campaign, using a series of images and targeting the Middle East, should be careful as Arabic, the prevalent language there, is read from the right to left.
The trolls have increased the importance and scope of proofreading. The leading Internet Advertising Agencies take special care on this front. A trolled ad campaign often tends to be a complete disaster as it usually gains more popularity than the original ad itself.
India is often referred to, as a young nation. This is primarily because 75% of the nation’s population is under the age of 35 years. When we consider that most of these audience groups of youngsters are computer enthusiasts, Internet Advertising comes up as the best way to reach them. With India toppling the USA, in 2010, as the nation with the maximum number of English speakers, companies from across the world have turned their eyes towards the country. The search for a Media, that can reach the masses in India, has resulted in the anointment of Internet Advertising as the most appropriate way of targeting the youngsters.
Most of the youngsters are regular internet users and can be easily found online, especially at specific periods of the day. Targeting them with Internet Advertising is the most effective way of reaching as many as possible for the lowest of costs. Additionally, since the Internet Ads can be customized according to the preferences of the internet user, the impact and the conversions are also higher than the other media. Due to the manifold advances in software and increase in the capacities of hardware, Internet Advertising has a larger span of activities. The ways and methods in which Internet Ads can be delivered to the user continue to increase innovatively. It can be ensured that the products and services are not only advertised but the queries are also anticipated and answered. This ability to distinguish, what the target audience is engaged in at the moment, is vital while targeting youngsters. This is because most of the twenty-first century youths are found playing multiple roles. Targeting youngsters in India is essentially targeting an audience, for most of whom, their internet profiles are the only constant attributes. Thus, the internet is the most well placed medium to target youngsters in India.
Attracting the youngsters in India is a long term investment, as their number is set to grow in the coming years. According to a report by “State of the Urban Youth, India 2012: Employment, Livelihoods, Skills”, by 2020, India will be the youngest country in the world, with 64% of the total population in the working age group. The Top Internet Advertising Agencies in India smell this opportunity and are geared up to handle a larger target audience base in the coming years.
An important question in Mobile Advertising, like any form of Advertising, concerns the tone of the pitch being made for the product. Some say that an advertisement should be more informative so that the ones who actually need the product or service would be benefitted. That saying, just like many other traits of advertising, belongs to a past age now. The modern world of advertising has come to know and accept methods like “ambush advertising” where masked attacks are launched at the competitors. Mobile Advertising has also seen a change in trend and the Mobile Banners that once enticed at the most, now also attempt to provoke the user into feeling shame, guilty or threatened.
How many of you have encountered pop up banners saying something like, “Beware!! 33 viruses detected in your mobile!!”? Did you stop to notice that this happened only when you performed certain actions like opening an application? No? You became so concerned that you stopped noticing anything else. The banner has then fulfilled its primary task. If you have clicked on the same, its purpose has been fulfilled. This is the latest in the line of Mobile Ads that provoke a reaction in the viewer that would lead him to click on the link to the website of the advertiser. This style stands in difference from the traditional Web Banners where the attempts that are made are to entice the user with ad copies like “Find the cheapest mobile phones here”.
Thus, the most important question for Mobile Advertising Agencies right now is whether to entice or to provoke.
Every visitor on your website could be a potential customer for your business. Therefore, it is important for you to keep a track on the number of visitors on your website and also to attract more visitors on your site. Online Advertising is one effective means to attract many customers on your website by displaying an interactive message about your business on the publisher’s site. Visitors who come across your advertisement get directed to your website by clicking on the online advertising display. An internet advertising display could be in the form of a banner ad, a pop up ad, a PPC ad or a social networking ad. An internet advertising display easily attracts customers’ attention through its flashy presentation of brand message.
Internet Advertising has various utilities. Two significant advantages of this means of promotion are enlisted below. Take a look.
Internet is a global medium to reach out to global audiences. A local brand can also be promoted among global customers. Any brand information that is updated on a website can be accessed by anyone across the globe. It is this very feature of online media that has attracted many customers to rely on it. The number of internet users has also dramatically increased over the years. Also with the craze of social networking, users from all walks of life are getting populated on the e-world. Revolutionizing brand communication like never before, internet advertising rules the roost among other mediums of promotion.
Most personalized means of communication
A brand message through internet media is accessed by customers in the most personalized manner. Customers do not feel disturbed or irritated by the brand message through internet media. It is mainly for this reason that modern customers heavily rely on internet to seek valuable brand information or to find out striking deals of various brands and businesses. The same trend is expected to last further or increase in the near future.
Have you ever considered the advantages of online advertising that can take your business to a new level? Have you ever wondered if web advertising is right for your business or not? Let us find out the reasons behind internet advertising as a right means of promotion for your business.
Online Advertising is a customized means of communication. Those who access a website of a particular brand or business do so at their own determination. If they see any brand ad and they like it they can proceed further as they like or can ignore it if they do not like the ad. It is also notable that a particular internet advertising campaign like email marketing reaches customers’ inbox. This way they have an open choice i.e. to click on the advertisement or simply thrash it away, whereas in case of Television Advertising or Print Ads no such facility is provided to the customers. Thus the customer feel offended unlike Online advertising where full privacy is entertained. This is quite a major asset of launching a web advertising campaign.
Low-cost means of marketing
Businesses with a limited marketing budget, web advertising offers various low cost means of promotion such as PPC Ads, banner ads, Social Media Ads or Email marketing. They are relatively inexpensive for many small business owners.
PPC ads are also easily visible on a web page and thus it can attract lot many customers on the product website for more details. Brand owners or advertisers can also add discount offers on their ads online that encourage the number of customers who visit the website. This can also benefit in surplus sales. PPC Ads enable the advertisers to target their customers across the globe, country or city.
Another low cost means of marketing is Email marketing where an email goes to the target database containing the information about the product, brand, service or offer and thus it can attract the customer to visit the site by clicking on it. If properly implemented, it can also increase the sales of the product. One can make the best use of email marketing by implementing the best strategies of promotion.
Internet – the most relied medium of communication among folks across the globe these days. Internet has also emerged as a fast growing medium of brand communication among advertisers and brand owners. Today, internet has become a powerful medium for the people who want to purchase a product or service. Many people use the internet for news and entertainment purposes too. Brand owners or advertiser can easily target such potential customers through online advertising. For example, Facebook has become one of the most favorite social networking sites for people from all walks of life. There are multiple brand owners who have so far taken the help of Facebook to link with their mass target.
One such methods of web advertising is Search Engine Optimization. Advertisers have understood the worth of this online advertising and are heavily relying on it to endorse their products or services among potential clientele. Web surfers commonly use search engines such as Yahoo, Google, Bing etc. when they want to buy/use a particular product or service. Those websites that are listed in the top few search results for usually entered phrases are easily noticed. No doubt, Search Engine Optimization is a time consuming process but if applied with the right tactics and strategies, the brand owners can have a fiscally rewarding profit.
There are number of methods of internet advertising such as Pay Per Click, Search Pay Per Click, Cost Per Impression, Cost Per View, Email marketing etc. It will not be a surprise for advertisers if internet advertising overtakes other means of advertising in the near future. Online Advertising offers brand owners a more layered method of reaching out to the possible customers.
In today’s world, internet has opened up new avenues for doing business. Many brands and businesses are therefore populating internet media to create awareness among target groups about their presence in the market. Internet Advertising or Online Advertising or Web Advertising is therefore a raging practice among advertisers. The World Wide Web is now a medium of promoting marketing messages to global audiences at a very affordable cost. All in all, internet has taken the overall concept of globalization to a new high thereby enabling many brands and business to go global.
For customers the internet is a one stop shop for entertainment, information or for shopping purposes. Watching videos, social networking with friends, readings news and books, ordering their favourite brands through online shopping portals – all these are a few observed trends among modern customers which insinuate how internet is the most relied on medium of communication across the world. Amid all these internet is also becoming a fastest growing medium of advertising. Internet media is not limited by geography and time which provides an added advantage to brand owners to launch their promotion campaigns on a global platform.
The importance of online advertising can be gauged from the very fact that maximum number of brand owners these days advertise through online media. Internet Advertising is an ideal means of promotion for small advertisers or brand owners. One can also avail of free web advertising options such as social network ads, free classifieds, bookmarks etc. Every business or brand can be attractively presented to its target customers through a proper website. Customers can avail of all the valuable information about the brand or business by visiting the website. Every online ad display is linked to its website for example a banner ad display or PPC ad if clicked on directs customers to a landing page of the brand or business’s website.