Internet Advertising has a new threat. No, this threat is not from the black hats, neither is it from a new updates of the search engines. This threat comes directly from the very users which Internet Advertising target (or at least the cheeky ones). These are the very funny, very witty (but from the brand’s point of view, very unwanted) Trolls. Trolling has the capability to hit your ad so hard that it becomes a major task to proofread it against any such possibility.
A troll is any internet user who comments or modifies any posting on the internet (including ad campaigns) with an intention to cause disruption or sabotage the post. A troll usually finds loopholes in the graphics or the ad copy and wrecks havoc with slight modifications or by pointing out the discrepancy with their comments and re-tweets. The way to prevent them from doing so is to ensure that the copies and design do not resemble anything which is offensive or defeats the purpose of the campaign. Campaigns which are highly localized should also take the local anecdotes and customs into consideration. For example, an Internet Advertising Campaign, using a series of images and targeting the Middle East, should be careful as Arabic, the prevalent language there, is read from the right to left.
The trolls have increased the importance and scope of proofreading. The leading Internet Advertising Agencies take special care on this front. A trolled ad campaign often tends to be a complete disaster as it usually gains more popularity than the original ad itself.
Digital Marketing in India has been influenced to a great extent by the unprecedented rise in the sales of smartphones. The figures reached a staggering 12.8 million, at a growth rate of 229% year-on-year, in the third quarter of 2013. The Digital Marketing Agencies in India duly stood up and made the necessary changes in their strategies. The results also put an end to the long standing debate on importance of Mobile Digital Marketing. Those who had opined that the growing importance of mobile phones, in the realms where Digital Marketing Techniques are formulated, was just a fluke and would not sustain, have been left eating their words.
The ways in which smartphones affect Digital Marketing are many in number. To begin with, the users have shifted to their smartphones for all sorts of communications including emails and sharing of files. The latest smartphones can effectively carry out practically all the functions of a desktop. Thus, the users prefer to carry them out from the conveniences of a smartphone. From the point of view of advertising, leaving the mobile users out of targeting is to completely leave out a major chunk of the consumers. The hopes of targeting a mobile user when he uses his desktop have been shattered as that may never happen. The smartphones, being faithful companions, also provides a huge opportunity of targeting the user at any time and at any place. Some of the latest ways in which Mobile Digital Advertising Agencies target smartphone users include campaigns embedded in games, applications, and value added services. Embedding Digital Advertisements in the applications is hugely gaining grounds as it is a non-interruptive way posting high impact campaigns.
Thus, to begin with, the most important thing for any business to do (if not done already) is to make its website mobile compatible. Though it is true that that most smartphones are now capable of loading even the full websites, strategizing in these lines would not be an inclusive policy. At a time when competition on the Digital Advertising turf is no less than a full-fledged war, sidelining even one segment of potential consumers can translate into huge losses for businesses. Once the website (especially the landing pages) has been optimized for smartphones, the next step would be to hire an able Digital Advertising Agency with the ability to pay special attention to the requirements of mobile advertising.
Mobile Advertising is the latest buzzword in Online Advertising circles. Digital Advertising can no longer be complete without the Advertising Campaigns run on the mobiles. Thus, it would be a good idea to invest in the services of a good Mobile Advertising Company. With current trends showing an ardent shift towards internet usage on mobiles, a Mobile Ad is a long term investment. Analysts all over the world have also confirmed that the increase in mobile internet usage does translate into increased online buying via the mobile. According to Comcast Corp., users clicked on the Mobile Ads at a rate 4 times higher than the desktop ads. As any good advertiser would know, ads work best where the consumers nest!
Thus, the immediate requirement of businesses is to focus their advertising resources into this new media which has opened up avenues hitherto unknown. Considering a few points will go a long way in tapping the new opportunities in the maximum possible manner.
Well Targeted Ads
One of the key areas which have seen a revolutionary change with the introduction of Advertising on Mobiles is market segmentation. It is no longer necessary to rely on the age old methods of surveys in order to determine the segments of the market. Internet Marketing had already started studying the behavior of the users and forming segments based on the frequency of the websites visited. Mobile Advertising increased the accuracy of this segmentation. Since the mobile is a personal device, the analysts can be sure that the calculations being done pertain to a single user. Better market segmentation leads to better targeted ads which in return result in better conversion rates.
Utilize New Techniques
Advertising on Mobile opened up new techniques of getting in touch with the companies. For example, click to call and voice and key pad interactions were not feasible with desktop ads. Make sure that these techniques are utilized.
Utilize concepts of interstitial ads so as to avoid evoking irritation in the consumer. Flash Games, Interactive Competitions, etc. can also be used to good effects.
Even as some analysts are still apprehensive on the future of this medium, the figures are very reassuring. Focusing on a few simple areas like the above can go a long way in getting the most out of mobile advertising.
Ever wondered the number of internet users that is on a rapid rise all across the world. Internet is now the fastest and easiest means of communication among individuals worldwide. Irrespective of age or life style, almost every 4 out of 5 people use internet as an entertainment means and also as a medium of finding valuable information about places, products, people or anything. For brand owners and advertisers, internet has emerged as a major medium of communication. It is also predicted that internet advertising is poised to replace traditional advertising channels. One of the issues worth discussing is why internet advertising grows so fast of all the mediums of brand promotion? Following are a few points that explain why online advertising practices grow so fast among advertisers. Take a look.
Faster than offline advertising
Speed is what matters in today’s fast world. Internet advertising is the fastest means of conveying any brand message to customers in a customized manner. One can start sending the brand ad to a wide audience the very moment the advertising campaign is launched. No other advertising media provides such facilities. This faster attribute of online advertising is one of the major advantages of launching a promotion campaign through online media.
Online Advertising is also an effective means of providing better branding solutions for a product or business. Customers who avail of the brand message also have an additional option to go through the complete detail of the brand by visiting its website. This increases the credibility among customers and they are prone to buying the product. An online advertising media also stands a notch high in improving the branding of any company, product or service. Coupled by a well-developed, designed and maintained website, a brand has more chances of winning customers’ favour through an online advertising campaign. If such is the benefit, why should not you try online advertising for your brand?