PPC (Pay per Click) Banner Ads are the most non-interruptive ways of advertising in the online medium. They appear only when the user has made a specific search for the relevant products or services. In other words PPCs are ads that the user has specifically searched on his own. The growing popularity of the PPCs puts them in a strong position with regards to the opportunity to become the face of all Advertising on the internet.
The most important advantage which PPC Ads have, over the other methods, is that the consumers reach them on their own accord. It is they who are in need and this puts a lot of power in the PPCs while they try to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine Result Pages) are so accurate that they do not even need the aid of displays or other spectacular graphics to attract. A simple short copy, focusing on the USP (like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The high percentages of conversions are also due to the fact that the PPCs are often direct in leading a user straight to the sales page. This can be done because it is assured that a user typing something like “buy shoes in delhi” is definitely in need of the item. Thus, PPCs can skip the intermediate steps of pitching for the product or service. Even in the case of Social Media PPCs that make use of images, a detailed work from the graphic designing team is not required.
Nevertheless, the best way to begin your brand’s experience with PPCs is to invest in the ones prompted by the search engines. There cannot be more fruitful results than advertising before an online user who has taken the trouble of typing out his requirements. If your brand is still new to or yet to explore the high conversion rates of PPCs, it is highly advisable that you join the bandwagon, and enjoy the benefits of the most effective way to advertise your brand on the internet.
One of the newest techniques, to which SEO Services or Search EngineOptimization Services are moving, is building conversations with the readers. This includes, but is not limited to, the comments that follow a blog post or any other write-up. The tone of the write-ups itself is changing from a straight tone of a one way channel of information to one which is conversational in nature. The conversational tone helps build a relationship between the write-up and the readers, which leads them to feel involved.
It is true that the traditional process of earning business has been a very straightforward exercise. The user searches with keywords, finds a write-up that provides relevant information. If his queries are satisfactorily answered in the blog, he often goes ahead to do business, leading to the sales conversion. However, with the number of write-ups that are available on the internet now, it is no longer possible to read everything that can be found. Internet readers notoriously brought the term “skim reading” in vogue. It is thus, not just the businesses that compete with each other for attention, but the related contents also compete for the readers’ attention. A conversational tone immediately raises the interest of the readers and is more successful in catching their attention.
The Search Engines also see user engagement as an important way of judging the quality of the write-up. The user engagement is most commonly measured by the comments, likes, and number of shares and they are taken into consideration while ranking the page too. SEO Experts now make optimum use of the comments section. Prompt replies, further points and counterpoints are used effectively to start and retain user interest. Apart from the part they play in SEO, such conversations also bring newer viewpoints and facts into the equation and increase the efficiency of the write-up.
Digital Marketing in India has been influenced to a great extent by the unprecedented rise in the sales of smartphones. The figures reached a staggering 12.8 million, at a growth rate of 229% year-on-year, in the third quarter of 2013. The Digital Marketing Agencies in India duly stood up and made the necessary changes in their strategies. The results also put an end to the long standing debate on importance of Mobile Digital Marketing. Those who had opined that the growing importance of mobile phones, in the realms where Digital Marketing Techniques are formulated, was just a fluke and would not sustain, have been left eating their words.
The ways in which smartphones affect Digital Marketing are many in number. To begin with, the users have shifted to their smartphones for all sorts of communications including emails and sharing of files. The latest smartphones can effectively carry out practically all the functions of a desktop. Thus, the users prefer to carry them out from the conveniences of a smartphone. From the point of view of advertising, leaving the mobile users out of targeting is to completely leave out a major chunk of the consumers. The hopes of targeting a mobile user when he uses his desktop have been shattered as that may never happen. The smartphones, being faithful companions, also provides a huge opportunity of targeting the user at any time and at any place. Some of the latest ways in which Mobile Digital Advertising Agencies target smartphone users include campaigns embedded in games, applications, and value added services. Embedding Digital Advertisements in the applications is hugely gaining grounds as it is a non-interruptive way posting high impact campaigns.
Thus, to begin with, the most important thing for any business to do (if not done already) is to make its website mobile compatible. Though it is true that that most smartphones are now capable of loading even the full websites, strategizing in these lines would not be an inclusive policy. At a time when competition on the Digital Advertising turf is no less than a full-fledged war, sidelining even one segment of potential consumers can translate into huge losses for businesses. Once the website (especially the landing pages) has been optimized for smartphones, the next step would be to hire an able Digital Advertising Agency with the ability to pay special attention to the requirements of mobile advertising.
An important question in Mobile Advertising, like any form of Advertising, concerns the tone of the pitch being made for the product. Some say that an advertisement should be more informative so that the ones who actually need the product or service would be benefitted. That saying, just like many other traits of advertising, belongs to a past age now. The modern world of advertising has come to know and accept methods like “ambush advertising” where masked attacks are launched at the competitors. Mobile Advertising has also seen a change in trend and the Mobile Banners that once enticed at the most, now also attempt to provoke the user into feeling shame, guilty or threatened.
How many of you have encountered pop up banners saying something like, “Beware!! 33 viruses detected in your mobile!!”? Did you stop to notice that this happened only when you performed certain actions like opening an application? No? You became so concerned that you stopped noticing anything else. The banner has then fulfilled its primary task. If you have clicked on the same, its purpose has been fulfilled. This is the latest in the line of Mobile Ads that provoke a reaction in the viewer that would lead him to click on the link to the website of the advertiser. This style stands in difference from the traditional Web Banners where the attempts that are made are to entice the user with ad copies like “Find the cheapest mobile phones here”.
Thus, the most important question for Mobile Advertising Agencies right now is whether to entice or to provoke.
Want to promote your brand? Confused on choosing the internet advertising as a promotion tool for your brand? If yes, read the benefits of internet advertising below and decide whether you want to opt for this medium of advertising.
Rich content and appealing graphic
Another biggest attraction is its rich content and graphic. Because of such features, visitor gets glued to the brand message. Banner advertising, bulk emails, virals, PPC campaigns are few forms of the online advertising which the brand owners use to endorse their products/services/brands on World Wide Web. Most of the online ad campaigns convey interesting brand messages to customers. Thus the recall value is also very good through an online ad display.
Online Advertising – global reach
One of the major advantages of advertising through online media is its reach beyond geographical boundaries. You can target a global audience through your advertising campaign no matter where you are. Usage of internet not limited to a particular place, city or country. Anyone can access the brand message displayed on internet from anywhere. A local brand can even be promoted to international audiences through online advertising.
Internet- A revolutionized medium
Recently, internet has become a revolutionized medium of interaction among individuals and also among brand owners and their target audience. The reliability of today’s customers on internet media has sharply increased over the years. This medium can be customized and personalized as per the needs of the brand. Any type of brand information can be accessed anytime from anywhere. This inclined the customers towards the online media more than any other mediums of advertising at present. The e-revolution has stolen a larger piece of the marketing cake at present.
Have you ever considered the advantages of online advertising that can take your business to a new level? Have you ever wondered if web advertising is right for your business or not? Let us find out the reasons behind internet advertising as a right means of promotion for your business.
Online Advertising is a customized means of communication. Those who access a website of a particular brand or business do so at their own determination. If they see any brand ad and they like it they can proceed further as they like or can ignore it if they do not like the ad. It is also notable that a particular internet advertising campaign like email marketing reaches customers’ inbox. This way they have an open choice i.e. to click on the advertisement or simply thrash it away, whereas in case of Television Advertising or Print Ads no such facility is provided to the customers. Thus the customer feel offended unlike Online advertising where full privacy is entertained. This is quite a major asset of launching a web advertising campaign.
Low-cost means of marketing
Businesses with a limited marketing budget, web advertising offers various low cost means of promotion such as PPC Ads, banner ads, Social Media Ads or Email marketing. They are relatively inexpensive for many small business owners.
PPC ads are also easily visible on a web page and thus it can attract lot many customers on the product website for more details. Brand owners or advertisers can also add discount offers on their ads online that encourage the number of customers who visit the website. This can also benefit in surplus sales. PPC Ads enable the advertisers to target their customers across the globe, country or city.
Another low cost means of marketing is Email marketing where an email goes to the target database containing the information about the product, brand, service or offer and thus it can attract the customer to visit the site by clicking on it. If properly implemented, it can also increase the sales of the product. One can make the best use of email marketing by implementing the best strategies of promotion.
Social networking sites such as Twitter and Facebook are one of the greatest sources of hangouts for adults today unlike the time when these sites were newly launched, when they used to be hangouts for teens only. These sites are considered to be an effective means of communication by many brand owners and advertisers. Advertising though social networking sites has become a common trend among modern business owners.
Let’s view few advantages of promoting your brand through social networking sites:
Inexpensive mode of internet advertising
Internet advertising on social networking sites such as orkut, Twitter and Facebook is very reasonable mode of online advertising. A brand owner needs only an internet connection and time to connect with his target customers through these sites. Nowadays, most of the brands socialize with their target groups through these sites which completely reduce the communication gap and thus help the brand owner to know their target audiences more closely.
Social networking sites are not limited to specific geographical locations. Brands can easily go global through endless networking with its customers on these sites. A brand that has a social networking account can be endorsed anywhere and anytime across the world.
Targets definite group of customers
Through social networking sites, users can create pages or groups where customers can join and interact with their preferred brands. Advertisers can make their clear choice on whom to target through their online advertising campaign. They can frame the brand message and effectively communicate it to the right set of target group.