Internet Advertising has a new threat. No, this threat is not from the black hats, neither is it from a new updates of the search engines. This threat comes directly from the very users which Internet Advertising target (or at least the cheeky ones). These are the very funny, very witty (but from the brand’s point of view, very unwanted) Trolls. Trolling has the capability to hit your ad so hard that it becomes a major task to proofread it against any such possibility.
A troll is any internet user who comments or modifies any posting on the internet (including ad campaigns) with an intention to cause disruption or sabotage the post. A troll usually finds loopholes in the graphics or the ad copy and wrecks havoc with slight modifications or by pointing out the discrepancy with their comments and re-tweets. The way to prevent them from doing so is to ensure that the copies and design do not resemble anything which is offensive or defeats the purpose of the campaign. Campaigns which are highly localized should also take the local anecdotes and customs into consideration. For example, an Internet Advertising Campaign, using a series of images and targeting the Middle East, should be careful as Arabic, the prevalent language there, is read from the right to left.
The trolls have increased the importance and scope of proofreading. The leading Internet Advertising Agencies take special care on this front. A trolled ad campaign often tends to be a complete disaster as it usually gains more popularity than the original ad itself.
SEOs spent a restless last week of the month of May, 2014. Even as Google was preparing to launch Panda 4.0, a few of the prominent sites had already begun witnessing huge decline in visibility and traffic. Although this may have been due to the release of spam algorithm version 2.0, the launch of Panda 4.0 continued the loss of visibility for prominent sites.
As Google’s Matt Cuts had previously mentioned about the upcoming changes, this update maybe specific to certain keywords. Google had received complaints regarding a few keywords that particularly attracted spam. Thus, this update was in the pipeline for some time now. Though the exact manner in which the updates resulted in the lowering of visibility is still unclear, Google had declared that about 7.5% of English queries will be impacted by this update. Going by the percentage, Panda 4.0 will have the highest impact among all the Panda updates. Thus, it is time, once again, for SEO Agencies and SEO Professionals to put themselves on hot seats.
Let us start with what we know. It is seen that the Press Release sites have taken the first hits in the largest volumes. Not many are complaining about this as such sites have become infamous for becoming hubs for spam links. What it means, for the SEOs, is they have to now take extra care while posting content to the Press Release sites. It can no longer be “post it anywhere you can”. SEO Professionals will now have to put Press Release sites through careful scrutiny before hitting the post button.
The SEO Agencies should also be ready for more changes as and when more effects emerge. What they should also remember, is that a quality website with quality content is the only characteristic that will remain untouched by these changes. For all the other factors, the game of cat and mouse will continue.
SMO (Social Media Optimization) has become an important source of increasing one’s website traffic. With the increasing popularity of Social Media Platforms and the high amount of time that people spend there, ignoring such platforms is a big blunder. Since engaging users in the website is as important as its rank in the SERP, Social Media Platforms have a vital role to play.
The ways of pulling traffic to a site has undergone huge changes in the recent months. In addition to the sole objective of obtaining a first page rank, it is now an equal priority to be visible in the Social Media Platforms. One of the most important reasons for this change is the new way in which the users search for products and services. In the earlier times, users put up a simple search query in search engines and clicked whatever was visible in the first page. Thus, the only vital point was to be present in the first page results for the relevant keywords. However, the new age internet users are more interactive in their pursuit of the best available product or service provider. They readily engage in discussions with previous and existing consumers in relevant platforms to find out what would suit them best. The act of asking friends and family for the best available solution has shifted to the social platforms and they are nothing short of reference points, while deciding what to buy. For example, suppose a user wants a mobile phone and makes a search for it. The amount of results, that he sees, may be enough to confuse him. Now, suppose on landing on the social site page of one of the brands, he finds great reviews by many users or from a friend. This will amply narrow down his choice.
Top SMO Service Providers ensure that their clients have a good presence on the Social Media websites. The pages are then highlighted to users who have displayed interest in similar or associated products or services. Shares in the relevant social media platforms are what drive SMO. Once a user starts following the brand’s social pages, new product and service launches can be delivered straight to his inbox. An informed user is a potential buyer, and SMO is his classroom.
India is often referred to, as a young nation. This is primarily because 75% of the nation’s population is under the age of 35 years. When we consider that most of these audience groups of youngsters are computer enthusiasts, Internet Advertising comes up as the best way to reach them. With India toppling the USA, in 2010, as the nation with the maximum number of English speakers, companies from across the world have turned their eyes towards the country. The search for a Media, that can reach the masses in India, has resulted in the anointment of Internet Advertising as the most appropriate way of targeting the youngsters.
Most of the youngsters are regular internet users and can be easily found online, especially at specific periods of the day. Targeting them with Internet Advertising is the most effective way of reaching as many as possible for the lowest of costs. Additionally, since the Internet Ads can be customized according to the preferences of the internet user, the impact and the conversions are also higher than the other media. Due to the manifold advances in software and increase in the capacities of hardware, Internet Advertising has a larger span of activities. The ways and methods in which Internet Ads can be delivered to the user continue to increase innovatively. It can be ensured that the products and services are not only advertised but the queries are also anticipated and answered. This ability to distinguish, what the target audience is engaged in at the moment, is vital while targeting youngsters. This is because most of the twenty-first century youths are found playing multiple roles. Targeting youngsters in India is essentially targeting an audience, for most of whom, their internet profiles are the only constant attributes. Thus, the internet is the most well placed medium to target youngsters in India.
Attracting the youngsters in India is a long term investment, as their number is set to grow in the coming years. According to a report by “State of the Urban Youth, India 2012: Employment, Livelihoods, Skills”, by 2020, India will be the youngest country in the world, with 64% of the total population in the working age group. The Top Internet Advertising Agencies in India smell this opportunity and are geared up to handle a larger target audience base in the coming years.
PPC (Pay per Click) Banner Ads are the most non-interruptive ways of advertising in the online medium. They appear only when the user has made a specific search for the relevant products or services. In other words PPCs are ads that the user has specifically searched on his own. The growing popularity of the PPCs puts them in a strong position with regards to the opportunity to become the face of all Advertising on the internet.
The most important advantage which PPC Ads have, over the other methods, is that the consumers reach them on their own accord. It is they who are in need and this puts a lot of power in the PPCs while they try to convert a user into a buyer. In fact, PPCs placed in SERPs (Search Engine Result Pages) are so accurate that they do not even need the aid of displays or other spectacular graphics to attract. A simple short copy, focusing on the USP (like “Low Prices”, “Wide Range” and more) is more than enough to do the job. The high percentages of conversions are also due to the fact that the PPCs are often direct in leading a user straight to the sales page. This can be done because it is assured that a user typing something like “buy shoes in delhi” is definitely in need of the item. Thus, PPCs can skip the intermediate steps of pitching for the product or service. Even in the case of Social Media PPCs that make use of images, a detailed work from the graphic designing team is not required.
Nevertheless, the best way to begin your brand’s experience with PPCs is to invest in the ones prompted by the search engines. There cannot be more fruitful results than advertising before an online user who has taken the trouble of typing out his requirements. If your brand is still new to or yet to explore the high conversion rates of PPCs, it is highly advisable that you join the bandwagon, and enjoy the benefits of the most effective way to advertise your brand on the internet.
One of the newest techniques, to which SEO Services or Search EngineOptimization Services are moving, is building conversations with the readers. This includes, but is not limited to, the comments that follow a blog post or any other write-up. The tone of the write-ups itself is changing from a straight tone of a one way channel of information to one which is conversational in nature. The conversational tone helps build a relationship between the write-up and the readers, which leads them to feel involved.
It is true that the traditional process of earning business has been a very straightforward exercise. The user searches with keywords, finds a write-up that provides relevant information. If his queries are satisfactorily answered in the blog, he often goes ahead to do business, leading to the sales conversion. However, with the number of write-ups that are available on the internet now, it is no longer possible to read everything that can be found. Internet readers notoriously brought the term “skim reading” in vogue. It is thus, not just the businesses that compete with each other for attention, but the related contents also compete for the readers’ attention. A conversational tone immediately raises the interest of the readers and is more successful in catching their attention.
The Search Engines also see user engagement as an important way of judging the quality of the write-up. The user engagement is most commonly measured by the comments, likes, and number of shares and they are taken into consideration while ranking the page too. SEO Experts now make optimum use of the comments section. Prompt replies, further points and counterpoints are used effectively to start and retain user interest. Apart from the part they play in SEO, such conversations also bring newer viewpoints and facts into the equation and increase the efficiency of the write-up.
Google Bowling has erupted as a major concern in Internet Advertising in the recent times. It takes advantage of a situation which seems to be a loophole in the way Google penalizes sites that engage in Unnatural Link Building. Two of the ways in which Google determines that a link is unnatural are by analyzing the number of Backlinks that crop up and their relevancy. Engaging in Link Buying and Link Selling is also considered risky activity nowadays.
So, where is the loophole? The answer lies in analyzing what happens if your competitor places Backlinks to your site in the above manners categorized as risky? Google’s algorithms will then calculate that you have engaged in Link Spamming and levy penalties on your website by lowering its rank. Your competitor has then engaged in Google Bowling. It is not just a probability but a tactic which is successfully employed by many. Since most website owners are not aware of the term, they become easy prey. Google Bowling is also a headache for the SEO professionals as Search Engines aren’t readily revealing about the reasons when a website’s ranking goes down.
So, what is the way to safeguard your website against the threat of Google Bowling? Removing the links or requesting their removal is not exactly viable as you would be actually competing against a bot. The Top Internet Advertising Agencies prescribe another unique way of tackling this issue. They opine that instead of concentrating on removing the bad Backlinks, one should concentrate on increasing the meaningful and good Links. If your site has enough number of relevant links, then the ones that have malicious intentions will not be able to create an impression that you are Link Spamming. For example, a well known site or the site of a well known business won’t suffer just because there are few irrelevant Backlinks leading to it. Thus, concentrating on increasing the reputation of the website instead of engaging in a rat race with the Black Hats is a much better approach to safeguard against Google Bowling.